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Clearbrook

Protect against the loss of a key person

Key person cover

Key person insurance, also known as key man or keyman insurance, helps protect your business financially if an insured key person dies or suffers a covered critical illness.

A clearer view

Is this the cover your business needs?

Who it can suit

Businesses that rely on a director, specialist, salesperson or other individual whose absence could materially affect trading.

What it is designed to do

Give the business resources to manage disruption, recruitment and the loss of a key person’s contribution.

What to consider

Cover should reflect the financial exposure, not just someone’s job title. Critical illness cover must be included if required and only specified conditions are covered.

Your questions, answered

Key person cover
Q&A

These answers explain the general principles. Your recommendation will depend on your circumstances and the policy terms.

Is keyman insurance the same as key person cover?

Yes. Keyman insurance, key man insurance and key person cover are different names for the same type of business protection. The cover can protect against the financial impact of losing a key director or employee. The events covered depend on the policy selected; critical illness cover must be included if required.

Who counts as a key person?

Anyone whose loss could have a significant financial effect on the business. They do not have to be a shareholder: specialist knowledge, customer relationships or responsibility for revenue may make an employee key.

How much key person cover does my business need?

We assess the likely financial impact, including lost profit, replacement costs and the recovery period. Your accounts and the individual’s contribution inform our recommendation. The insurer may require financial evidence to support the amount.

Who owns the policy and receives the payout?

For a limited company, the company commonly owns the policy and receives a valid claim payment. Partnerships and other structures can need a different arrangement. Ownership should be established before cover is put in place.

Are premiums tax-deductible?

Sometimes, depending on the policy’s purpose and the circumstances. Cover protecting profits may be treated differently from cover protecting capital. The treatment of a claim also needs checking; your accountant should confirm both.

Does it cover every illness or absence from work?

No. Life cover and critical illness cover have specific claim triggers. Critical illness cover only pays for conditions meeting the policy definitions. It is not a replacement for cover designed to pay during temporary incapacity.

Is key person cover the same as shareholder protection?

No. Key person cover addresses financial disruption to the business. Shareholder protection is designed to help fund the purchase of an owner’s share. A business may need both for different purposes.

Do you advise businesses in Birmingham and the West Midlands?

Yes. Based in Solihull, we advise business owners and directors across Birmingham and the West Midlands. We assess your needs, recommend suitable protection, arrange your insurance and review it with you as your circumstances change.

Further reading & information sources

General information checked against these sources on 15 September 2026. Individual insurers’ terms vary. Tax rules and their application can change.

  • Legal & General: key person technical guidePlease be aware that by clicking onto the above link you are leaving the Clearbrook Finance website. Please note that neither Clearbrook Finance nor PRIMIS Mortgage Network are responsible for the accuracy of the information contained within the linked site accessible from this page.
  • Royal London: key person protection and business structuresPlease be aware that by clicking onto the above link you are leaving the Clearbrook Finance website. Please note that neither Clearbrook Finance nor PRIMIS Mortgage Network are responsible for the accuracy of the information contained within the linked site accessible from this page.

Start with a conversation

What would you like to protect?

Tell us about your business, your existing cover and the people who depend on it.

Discuss your business protection

Consider the wider picture

Other protection for your business